you feel me?
I was born into a family with a harley-riding biker for a father, and a hippie-artist-mama, so the status quo was never really my thing. In fact, I'm pretty sure I've been giving the status quo the finger since I was about 4. As a child, I dreamed of being an artist, an author, and a teacher. It was 1993, and "entrepreneur" wasn't in my vocaubulary yet. I've made following my hunches and putting my own spin on things a default setting and it's gotten. me pretty far. ;)
my dream job wasn't on indeed. i had to create that sh*t.
It all started when I quit my 9-5, with no plan.Zero plan whatsoever...
I pulled the plug with nothing lined up. Rookie move. I was 23, depressed, and in a failing relationship. I just knew I couldn't keep crying on the way to work everyday. A feeling of "this ain't it cheif!" was screaming inside my chest every time I clocked in.
So, I did what any vagabond-spirited twenty-something would do: I quit. Three months rent saved. With one mission: FIFO (figure it the F out). My adventures led me to coaching crossfit, which led me to online fitness and nutrition coaching. From there, I pivoted to business mentorship, sales mastery, funnels, and returned to my roots of design and marketing (my corporate job was a marketing manager / events planner / graphic designer). I've been able to string it all together in a way I couldn't have come up by just sitting at a desk. The freedom and feeling of expression I've unlocked is unmatched.
I walk the line of creative service provider + coach, and I'm proud of it.
I'M Lyssa,
creative work was to make a resurgence in my life.
Coaching was to be shed or significantly minimized.
I was to take the coaching hat off and surrender the part of my ego that needed to be a coach. The season had run its course.
I had a MASSIVE skillset that brought me so much JOY just laying DORMANT.
Design started calling my name again and a MASSIVE gap in the market revealed itself to me. I could see that coaches, healers, teachers, artists, creators, influencers, speakers, authors… Didn’t understand business the way I did. I was shown that I had a unique blend the world needed.
A massive wave of SURRENDER was required. This was the only way I knew how to be successful thus far. I loved the freedom, flexibility, and abundance coaching provided me. I cried. I called my coach. “I feel like I don’t have an anchor and my whole life is this drifting meaningless thing,” I told Adam.
He told me to make lists of things I was curious about, problems I wanted to solve, and look for not-so-logical overlap. I left for a 10 day road trip to Utah with my mom and came home absolutely BUZZIN. My mom had modeled a bit on the trip and the images we captured were STUNNING.
I called Adam back, “why can’t I just make a whole living off of taking people on road trips and building brands?”
A long pause.
“You can.” He told me with a deep confidence in his voice.
Not just reassuring me. He meant it.
in a costa rica jungle meditation, i got some much needed clarity.
In that moment, I knew I had to bring rock and roll back to a digital world.
To craft experiences. To mesh the analog and digital. To bring a human touch to the automated world. To kidnap people and take them on road trips.
To melt time. To condense months into days. To not settle for inspiration but facilitate action in real time. To breathe life into.
“To not do it would be to waste the gift,” I thought to myself. Now, I bring a weird-yet-totally-makes-sense blend of gifts, experiences, and skills. A deeper alignment than ever. A strong commitment to the path. A sparkle in my eyes and a certainty in my soul. I am on the path.
In the weave, I get to offer my greatest gift to the world.
It’s a combination of my artistry, marketing-ninja skills, ex-wedding photographer and professional road tripper self…
I exhale.
I make myself anew.
I allow the God who restores
to reshape me over and over.
I surrender.
I'M OBSESSED WITH:
Sunsets + sunrises
MY FAVORITE PERSON IS:
my mom
I STARTED THIS BUSINESS:
in a bedroom of a friend's house
MY PERFECT HOBBY:
Hiking, Camping, Wakeboarding
What I am currently into
I COULDN'T LIVE WITHOUT:
my faith & connection to God
BEST VACATION SPOT:
arizona... but now i live here!
MOST IMPORTANT LESSON:
always find the third door.
favorite music:
John Butler Trio, Tash Sultana
